Since our establishment in 1832, Iwasei has been developing in tandem with the essential food, local climate, culture, Sumo and art such as Japanese Shamisen music and indigo dyeing. Even now, we continue to pursue "Tradition and Innovation" 

The beginning of history of IWASEI started as fish wholesaler merchant in 1832 when the time that Shogun Tokugawa Ienari ruled in Japan during Edo period.
 

Japanese has the culture to hold own company's Yago (Logo). Our Yago is Ichiuroko (Bar and Triangle sign) which is our company sign, Yago curved in the wooden board of Japanese zelkova tree represents that IWASEI was founded in the first fish wholesaler merchant in Yaizu and is now the oldest fish company in Shizuoka Prefecture in Japan with over 190 years history.